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Businesses invest in many kinds of advertising, but traditional channels alone often hit a ceiling for sales support and awareness. Combining print (photobooks) with digital (SUMOME) differs from scatter-style advertising: from the start, it targets only family households with high purchasing intent. Sales teams opening new accounts often face a high wall before they can even get a meeting—and they strongly want a credible “door opener.” Employees and their families can also appear in photos at sports days, family trips, and celebrations, so the program can double as a welfare perk.
Organizations subjects belong to—such as kindergartens—constantly struggle with staffing shortages and need effective tools for recruiting and retention. For sports clubs too, higher visibility can lead to more new members.
Because subjects can include photos they took themselves, the system makes it easy to keep memories—fun to use and simple to archive.
We use our in-house photo program.
Through coordination with individuals, families, and groups who will be photographed, we explain the mechanism (free photobook provision) to subjects.
After the photobook is complete, we provide it to subjects for free.
When delivering for free—often in person by the sponsor’s sales representative—direct engagement with customers can open touchpoints not only with subjects but also with the organizations they belong to.